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    Ahold Delhaize and the anchoring debate

    Date: 29/06/2015
    Category: Opinions
    Ahold and Delhaize have announced their intention to merge, forming Ahold Delhaize. According to the group’s press release, this will create a global player with a net turnover of €54.1 billion, 50 million customers, 375,000 employees and 6,500 stores in Europe, the US and Asia. The synergy benefits of the merger are estimated at €500 million per year. It should therefore come as no surprise that the two companies are enthusiastic about the merger and that the share price has responded positively. In our country, however, the jubilant reports about the merger were met with rather more mixed feelings. The traditional Belgian anchoring debate seems to have made a reappearance.
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