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    How gender stereotyping at work affects a woman’s negotiation style

    Date: 28/05/2015
    Category: Opinions
    Gender stereotyping affects women in many ways, not least of all when negotiating an employment contract, a pay rise, or a promotion according to Professor Barney Jordaan. The result of social pressure and gender stereotyping has a psychological impact on the way women negotiate on their own behalf. “Because of an apparent fear of a backlash if they are too assertive, women tend to lower their aspirations and ask for less than they’re entitled to. This is a self-protection strategy, rather than an indication that women are less skilled in negotiation than men.”
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