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  1. New

    Demand forecasting: models or experts, who knows best?

    Date: 15/04/2014
    Category: Research News
    Are experts no longer necessary? Will you be better off using mathematical models and are they enough? Or can you improve the accuracy of model forecasts by combining them with human assessments and estimates (judgemental forecasts)? These are all questions to which there is not yet a simple answer. Ann Vereecke, Professor in Operations and Supply Chain Management, Karlien Vanderheyden, Professor in Organisational Behaviour and Philippe Baecke, Professor in Marketing Analytics, shed some light on what we already know and the direction research will now take.
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