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    Retail is struggling with the logistics of online shopping: can it be profitable?

    Date: 12/09/2014
    Category: Opinions
    A lot has already been written about the optimisation of the supply chain. Theories have been developed, concepts have been tested and consequently the field is well established, both theoretically and practically. But online sales have turned the traditional supply chain on its head. Today, many companies try to increase their revenue by means of e-commerce, but they are still finding it hard to make their e-commerce activities profitable. One of the causes is the complex logistics.
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