Vlerick students win Belgian final Henkel Challenge Game
28 Feb 2008The Henkel Innovation Challenge is a new and international business game on innovation. The 2007 event is focused on the Laundry & Home Care Business of Henkel. In teams of 3 persons, you will act as Henkel Innovation Managers, preparing your vision of how household life in and around the kitchen (including the laundry needs) will look in 2050. You must take into consideration not only economic but also demographic, social, environmental and other developments. From your vision, elaborate your new business idea and convince us! Aspects for developing this vision include both Henkel‘s vision and the Henkel Innovation Process.
The Henkel Innovation Challenge is organized in three rounds from October 2007 until April 2008. This business game is open to all students from Belgium, France, Germany, Italy, Spain and the Netherlands and will be conducted in English.
From the five best teams in Belgium who could participate in the National Final of the Henkel Innovation Challenge four teams were from the Vlerick Management School.
We would like to thank you all for your participation. It was an enjoyable day with creative, innovative ideas.
Congratulations to Anastasia Pekarskaya, Hale Merve Coskun and Febiani Lestari Tedja! They won the Belgian National Final and will represent Belgium at the International Final of the Henkel Innovation Challenge in Barcelona.
We wish them good luck for the International Final!
Henkel Belgium
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