It is this faith in BDO’s staff that underlies the recent BDO Wings initiative, an internal programme designed to educate the workforce on taking a more pro-active approach to client acquisition.
Wilmots explains, “We did this internally, and we did it upside down. We asked a few members of our staff to build the programme instead of imposing it from the top. In fact Wings was invented to convince personnel that it is very important to be more client and more market oriented. Today, we teach our people that profitability is important to build the future on. They need to better communicate with the client beforehand on the rate and the number of hours they will spend.”