Changing how we change

With its headquarters in Brussels, the KBC Group provides banking, insurance and asset management products and services via a variety of integrated distribution channels: bank branches, insurance agents and brokers and the Internet. And just like many of its peers,  they suffered during the global financial crisis. This was particularly true internally, as staff throughout the company lost their self-confidence. Steps were therefore taken to boost morale, and speed up decision-making and give back the entrepreneurial passion the financial group is known for.

Like many financial institutions, the global financial crisis and the economic turmoil that followed had a profound impact on KBC’s business – including its finances, culture and attitudes. Luc Rombouts, currently General Manager Marketing and Communication Services for Belgium and Sofie Blockx, currently Corporate Culture and Change Manager at KBC, were two members of a senior staff team tasked with devising and implementing an internal change programme to re-establish the identity, confidence and entrepreneurial dimension of the business, which it was felt had been lost in recent years.

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