Book ‘Customer Innovation’ wins prize in the Management Book of the Year competition

During the 2015 edition of  ‘Management Book of the Year’ the book ‘Customer Innovation’ by Vlerick professor Marion Debruyne has won the prize in the category Innovation & Entrepreneurship. In the opinion of the judges her book answers best to the objective of this specific category award, which is to inspire innovation, encourage business or product development or support organisational development and adaptability. In total 24 books were shortlisted in 5 categories. The award ceremony took place at the British Library in London.

The competition which is organised by the Chartered Management Institute in association with the British Library, aims to celebrate excellence in all areas of management and leadership writing. Each year they look for the best of management books published or distributed in the UK that have the potential to transform the effectiveness of working managers or equip students for future management roles.

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