Michel Moortgat (Duvel Moortgat) wins the Vlerick Award 2014
Last night Michel Moortgat, CEO of Duvel Moorgat, won the Vlerick Award 2014. The audience chose Michel Moortgat, because he led his company as business leader in its market segment with sustained results to the international top.
Almost 400 alumni, former winners and nominees, and VIPs attended the 14th Vlerick Award that took place on Wednesday June 4th at Hotel Le Plaza in Brussels.
The other nominees were:
- Christ'l Joris (ETAP Lighting)
- Martine Reynaers (Reynaers Aluminium NV)
- Guido Vanherpe (La Lorraine Bakery Group)
Michel Moorgat (°1967), Vlerick alumnus (1991) and CEO of the family brewery Duvel Moortgat, is part of the fourth generation. Together with his brothers he took over the brewery in 1998 by buying out most of the other family shareholders in various stages. The ambition was clearly set to grow in the niche of premium specialty beers by investing in quality, diversification and geographical expansion. The company evolved from a mono-brand / mono-country strategy to a complementary brand portfolio and international presence in more than 50 countries.
Today Duvel Moortgat is one of the largest independent brewing groups in Belgium and distinguishes itself from its competitors by focussing on the segment of speciality beers. The company markets strong brands such as Duvel, Vedett, Liefmans, Chouffe, De Koninck and Boulevard, with production sites in Belgium, the US and Czech Republic. A clear M&A strategy and a continuous focus on quality and organic growth have definitely contributed to the success of Duvel Moortgat. Michel Moortgat describes the company culture as ambitious and professional yet with a healthy dose of self-relativism and people-oriented. The group currently counts more than 800 employees. 200 people work in the US, 25 in the Netherlands, 75 in France and a team of 45 people pioneering in China. Michel Moortgat had both the experience of getting listed and unlisted on the Belgian stock market.
Despite a declining beer market, the company’s turnover and cash flow has tripled over the past 10 years, an achievement for which Michel Moortgat was awarded “Manager of the Year” in 2010. The jury also praised Moortgat's "no-nonsense” approach to business. He sits on different boards of museums and cultural institutions and also Voka (Flanders' Chamber of Commerce and Industry) and is member of the executive committee of VBO (Federation of Enterprises in Belgium).
About Vlerick Alumni
Vlerick Alumni, a non-profit organisation, is the official alumni organisation of Vlerick Business School. The organisation represents 18,000 alumni in almost 100 countries worldwide. The alumni are almost all active at management and director levels within international and national companies and organisations. Vlerick Alumni's mission is to encourage Vlerick's former students in their growth, both personally and in companies and in society through professional networking and lifelong learning.