One thing B2B sellers have to bear in mind

Accenture study investigates B2B customer engagement

A recent study commissioned by our Chair Partner Accenture Interactive explores the evolving B2B buyer demands and B2B seller omni-channel practices.

Conditioned by their personal experiences as consumers and empowered by digital technologies, B2B buyers expect a consistent and personalised experience in every stage of their purchasing journey. But while many B2B sellers have made progress in developing discrete digital touchpoints, most struggle with weaving them all together with their existing channels to create an engaging and seamless omni-channel customer experience.

 Read the article with the key findings and download the full report.

Wim Decraene, Managing Director Accenture Digital
“Most B2B sellers still struggle with creating an engaging and seamless omni-channel customer experience”