“An incredible opportunity”
BiMBA partnership continues
Vlerick has renewed its MBA partnership agreement with China’s prestigious Peking University for a further five years. The official signing ceremony took place last October in the presence of Belgium’s Prince Filip and Princess Mathilde during their royal trade mission to China.
Peking University and Vlerick Leuven Gent Management School have co-organised the Beijing International MBA (BiMBA) since 2008 and it is now ranked eighth best MBA in Asia by QS Top MBA. “BiMBA is a success, first and foremost, because of the high quality of the education it provides,” says Bruce Stening, International Dean of BiMBA. “We take great care to recruit professors who are not only experts in their field, at the cutting edge of developments, but also skilled teachers, able to impart their knowledge and inspire their students. The second major reason is that the programme has a large pool of excellent applicants to choose from. And thirdly, Vlerick has a very good track record in terms of the jobs that its graduates secure after completing the MBA.”
The schools teach the BiMBA programme in English on either a full-time or a part-time basis. Currently, full-time MBA students in Leuven travel to China for a two-week study trip. Plans are in the pipeline to increase the level of cross-learning by providing more opportunities for students in the Peking-based programmes to spend time studying at Vlerick in Europe.
On-the-ground presence in China
The collaboration is a win-win arrangement for the two schools and gives Vlerick important on-the-ground presence in China. Stening: “At a time when the greatest hopes for continued world economic growth depend on China for the foreseeable future, Vlerick is ideally placed to take a leading role in educating European businesses and managers about the opportunities and challenges that exist in China. Our presence there enables us to properly develop this knowledge and the networks required to access it. It also represents an incredible opportunity to be part of helping develop the next generation of Chinese business leaders. In a country that takes a long-term perspective and where people have strong links with the universities they studied at, Vlerick’s investment in this venture is likely to provide very favourable returns for a very long time.”