Supply chain management: the power of partnership
What makes strategic alliances in the supply chain successful? What is the impact of trust and commitment? And how are the alliances managed? These are the questions Evelyne Vanpoucke and Ann Vereecke tackled in their research paper “The Predictive Value of Behavioural Characteristics on the Success of Strategic Alliances”.
The results provide valuable insight into ways in which supply chain managers can structure their partnerships to increase margins in complex markets. The study stresses the value of collaboration between firms as a resource in itself. In fact, interdependence, trust, commitment and coordination (the main attributes of an alliance) emerged as the key factors in determining success. The conclusion is therefore that building trust and coordinating activities are the cornerstones of a successful chain alliance. Managers need to ensure that their employees understand that an alliance arrangement offers their company significant benefits.
Want to find out which elements of an alliance need most attention? And which practices are most likely to improve performance, depending on your priorities? The full paper can be found at Vlerick Knowledge.