Vlerick Business School invites its alumni and students to the upcoming lecture of Prof Steve Muylle! Steve won "the Business School Oscars" in 2015, in 1997 received Doctoral Fellowship Award from the Intercollegiate Centre for Management Science, Belgium, the Best Paper Award at the EUROMA conference at INSEAD and ICCMC at Warwick Business School and several others.
Topic of the lecture: "Digital strategy as a necessary success factor of the modern business"
Date: September 10th, 7 p.m.
Venue: MOSCOW, Swissôtel Krasnye Holmy Moscow, 52 bld.6, Kosmodamianskaya nab., Lucerne + Geneva Hall
What for and how you need to implement digital strategy?
What are the advantages of the digital strategy implementation for business leaders?
With appearing of new technologies how do business and market change?
This session of Prof. Steve Muylle on Digital strategy is focused largely on topics of development and implementation of digital solutions aiming to reach strategic goals in the modern business. Steve will speak about main global digital factors, influencing the change of a market structure and customer behavior. He will give an overview of latest technological trends, which define not only current market, but its future development as well. Steve will also speak about main changes, connected to modern digitalization of business and reality.
Steve obtained his Master’s degree and PhD in Business Engineering at Solvay Management School, Belgium, and was an ICM Doctoral Fellow and a Visiting PhD Student at the Owen Graduate School of Management, Vanderbilt University. He was also a Lecturer and Visiting Scholar at the Edwin L. Cox School of Business and the Hart eCenter at Southern Methodist University. He is now - Partner and - Professor at Vlerick Business School, chairing the Area Marketing. He is also a Professor of B2B Marketing at Ghent University and serves as an Independent Director on corporate boards. Steve’s research focuses on electronic business, business-to-business marketing and supply management. He has worked with leading companies such as Dow Corning Corporation, Merck Sharp & Dohme, Milliken, Peoplesoft (now Oracle) and Procter & Gamble, and his work has been published in leading scientific outlets such as California Management Review (University of California, Berkeley), Communications of the ACM, IEEE Computer Society Proceedings and MIT Sloan Management Review.
7 pm – 7.15 pm: Registration & welcome coffee
7.15 pm – 8.00 pm: Keynote by Prof Steve Muylle
8.00 pm – 8.15 pm: Q&A
8.15 pm – 10 pm: Networking