Marketing shower: What women want

Category: Alumni Events

We are proud to present our upcoming Marketing Shower on March 31st in a unique setting in the center of Brussels: The Belgian Chocolate Village.

In collaboration with Godiva Chocolatier, we selected 3 keynote speakers to discuss how Belgian brands succeed in conquering the hearts of women worldwide.

Anouk Lagae, CMO Duvel Moortgat and Marketer of the Year 2015, will demonstrate the growth potential to recruit women (and men), who are keen to start exploring the diversity of our beautiful Belgian specialty beers.

Laurence Koutny, Global PR Director at Godiva Chocolatier, will share with us how the premium brand is being communicated and translated across the 5 key markets for maximum local impact.

Jan Ryckmans, Research Director Sensory and Consumer Research at haystack international, shares the secrets behind seductive advertising based on implicit research.

Tosca Annemans, Project Manager at Peggy O., brings successful case studies in gender marketing, such as WeightWatchers and E5 mode.

Programme

18:00
Doors open – Welcome drinks/food – Free visit & Chocolate degustation
19:00 Start Keynotes
20:30 Networking drinks in the Saloon
21:30 The End

Keynote Speakers

 Anouk Lagae Anouk Lagae (Marketer of the Year 2015)
Function:
CMO
Company: Duvel Moortgat
Topic: The worldwide recruitment of women who are keen to start exploring the diversity of Belgian specialty beers.
Summary:
With almost 20 years of FMCG and iconic brands experience, of which 10 years spent abroad, Anouk is leading the international portfolio of Duvel Moortgats iconic beers as Chief Marketing Officer. She has also been elected as Marketeer of the Year in 2015. As a woman and as part of the management comité, Duvel clearly demonstrated a firm belief in the growth potential to recruit women (and men), who are keen to start exploring the diversity of our beautiful Belgian specialty beers. Ready to discover?
 Laurence Koutny Laurence Koutny

Function
: Global PR Director
Company:  Godiva Chocolatier
Topic: How a Belgian brand seduces women worldwide.
Summary:  With more than twenty five years of experience in the food and luxury sector, Laurence Koutny joined Godiva in 2002. In 2013, Ms. Koutny was awarded the Belgian Trends Woman Award to recognise her contribution to business and leadership. Her current role as Global Public Relations Director involves developing, communicating and translating Godiva brand ethos across Godiva’s five key markets.
 Jan Ryckmans Jan Ryckmans

Function
: Research Director Sensory and Consumer Research
Company:  haystack international
Topic: Seduction in advertising. Case study.
Summary: Is it an approach that can woo women into a relationship with your brand? Or is this only an approach that men easily fall prey to? haystack international will shed light on this topic by presenting a case on how women respond towards seductive advertising. haystack is a consumer research company that is a pioneer in implicit research in Belgium and  therefore the right company to unravel the mystery for us, marketers.
 Tosca Annemans Tosca Annemans

Function
: Project Manager
Company: Peggy O.
Topic: Gender marketing. Case study WeightWatchers & E5mode.
Summary: How can a brand find the way into the hearts of women? Is there any formula at all to reach these whimsical women? Peggy-O, a communication agency with gender marketing as main focus, presents cases from WeightWatchers and E5-mode, helping us how to really talk to women.

Extra Information
Seats are limited, please register today
Goodiebags by Godiva

Special thanks to

Event Partner   Logo Godiva
Location Partner  Logo Belgian Chocolate Village
Communication Partner  Logo Rise and Shine
 Speakers:  Logo Duvel Moortgat
 Logo Godiva
   Logo Haystack
   Logo Peggy 0.