“Your customers are killing your innovations, and you’re to blame,” Prof Marion Debruyne told us the other day. And she’s right. Just think about it: When you innovate outside-in, how far can your customers really take you?
Winners like Starbucks, Amazon, KLM, Netflix, RecycleBank and Lego work outside-in with a major twist that pays off big time. Come find out their secrets to make your business grow like theirs.
You’re cordially invited - as our personal guest - to join the Vlerick MindMeet on Outside-In, Done Right on Thursday 27 June, Amsterdam
Outside-in innovation takes more than listening to your customer. Maybe looking at them. Or listening to non-customers. You may uncover an unmet need you can’t serve. Or can you?
In this Vlerick MindMeet, Prof Marion Debruyne will share her Connect-Change-Collaborate Model to make your outside-in organisation work. For your customers and for the new partners you will team up with.
You and all MindMeet participants will be invited to share views, pool ideas and maybe even find a partner in your next innovation crime through an interactive platform only available to the MindMeet participants in the house!
When and where?
The Vlerick MindMeet on Outside-In, Done Right on Thursday 27 June 2013, 3.30 pm – 6.30 pm at ABN AMRO Dialogues House, Foppingadreef 22, Amsterdam.
| 3.30 pm
|| Registration & welcome drinks
| 4.00 pm
||Welcome by Prof Philippe Haspeslagh, Dean Vlerick Business School
| 4.15 pm
||Outside-In, Done Right by Prof Marion Debruyne, Vlerick Business School
| 5.00 pm
||Outside-In, Done Right – Share views & pool ideas, facilitated by Prof Marion Debruyne
| 6.00 pm
|| Kick-off now!
| 6.15 pm
|| City Beach Drinks with Summer Snacks
Info & registration
Secure your spot in this Vlerick MindMeet and register now.
For questions, contact Yolande Uylen, firstname.lastname@example.org
If you’re keen to boost your company’s innovation power and business results, then you can’t miss this Vlerick MindMeet.
We look forward to welcoming you at ABN AMRO’s Dialogues House on Thursday 27 June!