Survival of the Digitally Fittest

Category: Alumni Events

Inspiring Stories about Being Relevant in a Digital World

Marketing Shower /mɑrkətɪŋ šawər/ noun, singular. 1 steaming hot yet refreshing introduction to a marketing-related subject 2 short sessions where one gets sprinkled with new insights and inspiring stories 3 brain- and fingerfood

Keynote speakers

  • Wim Vermeulen, Marketing Director Product & Customer Management, goudengids.be
  • Koen Verwee, Chief Commercial Officer, De Persgroep
  • Filip Nuytemans, Operations Manager, Uber

The world is moving fast – customer habits and expectations are rapidly changing, competitors are always catching up and new technologies are released every day. Remaining relevant to the ever-connected consumer presents a minefield of challenges as well as numerous opportunities for companies. In order to be digitally relevant, companies should take control and be innovators / disruptors in their market.

3 prominent keynote speakers are joining us to share with you their vision, experience and tactics. How are they handling the challenges of this fast-paced digital age? How are they embedding ‘digital’ across their business? How are they planning to stay relevant and survive?

Hear all about it during the next marketing shower!

3 keynote speakers
 wim-vermeulen Wim Vermeulen (Marketing Director Product & Customer Management, goudengids.be)

goudengids.be is one of the few companies in its genre that successfully made the transition from print to digital. With an increasingly mobile consumer, goudengids.be is thinking ‘mobile first’. Key is successfully fulfilling the promise of local, mobile advertising – which will be explained during the presentation.
Koen Verwee (Chief Commercial Officer, De Persgroep)

News media in Europe are being confronted with the challenges of a digital world. Learn how De Persgroep, publisher of De Morgen and Het Laatste Nieuws among others, deals with these challenges and prepares for the future.
 koen-verwee
 filip-nuytemans Filip Nuytemans (Operations Manager, Uber)

Uber: changing cities. How Uber is improving urban transportation through innovation and technology.

Programme

19:00 Doors open – welcome drinks
19:30 Start keynotes
20:30 Food & more drinks
22:00 The end

Catering

Food & drinks included

vlerick-shower-digital

 

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