Webinar: Digital, beyond the obvious

Category: Webinar

Or how digital can contribute to your company’s strategy and growth!

During this webinar, presented by Prof Steve Muylle, you will discover how digital can contribute to the strategy and growth of a company. Digital goes beyond the obvious online actions. An optimised website, a successful conversation campaign on social media, or a popular app are good – but they’re only the tip of the digital iceberg.

Digital as part of the business model

You make a real difference when a well-founded digital strategy connects seamlessly to, and interacts with, the company’s strategy and processes. In other words, when it forms part of the business model and contributes to the competitive advantage of your organisation. An advantage that ensures that the strategy is realised more quickly and objectives are exceeded.

During this webinar with Prof Muylle, you will discover the digital opportunities in an interactive way by means of a number of propositions and practical examples. Numerous misunderstandings are cleared up, and some really impactful possibilities are uncovered.

Speaker info

Steve Muylle

Steve works with companies that want to maximise the added value of the customer and for the customer, both offline and online. His research focuses on digital strategy and business marketing. He has worked with leading companies such as BNP Paribas Fortis, the Dow Corning Corporation, LBi, Merck Sharp & Dohme, Milliken, Peoplesoft (now Oracle) and Procter & Gamble, and his work has been published in leading scientific outlets. Steve’s research and teaching agendas span mainly Europe and the USA. He frequently serves as  marketing and e-business expert in executive education programmes for leading multinational companies including 3M EMEA, Adobe Systems, AGC, Aliaxis UK, Attentia, Barco, Besix, Brady, Belgacom, BNP Paribas Fortis, Cisco, CRH, DJO International, DSM, Electrabel GDF Suez, Etex, Hewlett Packard, ING Luxembourg, Janssen Cilag, KBC, Merck Serono, Merck Sharp & Dohme, Microsoft, Philips, Reynaers Aluminium, Siemens, Tessenderlo Group, and USG People.

Discover our Digital Strategy Programme


Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Upcoming Events

09 Nov

Masters Open Day Ghent Campus

Category: Masters Info Sessions

17 Nov

Drop In on our Brussels Campus

Category: General Info Sessions

29 Nov

MBA Info Session Brussels

Category: MBA Info Sessions

16 Feb

Drop In on our Leuven Campus

Category: General Info Sessions

11 Mar

Experience Vlerick Day Ghent

Category: General Info Sessions