Webinar: Should your company worry about Open Innovation?

Category: Webinar

Open innovation refers to “innovating with partners” to develop and market new technologies. By opening up their innovation process, companies can share development costs and risks, speed up product development and generate additional revenue streams. However, open innovation also entails risks for companies and managing open innovation projects is not easy.

During this webinar, we will discuss the importance of open innovation and how firms should manage open innovation projects with different types of business partners. We will rely on the findings of a recent scientific study carried out for one of Europe’s largest manufacturing firms.

Speaker info

Bart Leten

Bart Leten is Associate Professor in Innovation Management at the Vlerick Business School. He is the academic director of the Masters in General Management and the executive Growth through Innovation programme. He is also a part-time professor at the KU Leuven.

His research focuses on corporate innovation strategies, dealing with topics such as open innovation, intellectual property, portfolio management and R&D internationalization. His work has been published in various international books and scientific journals, such as the California Management Review, Journal of International Business Studies, Research Policy, Journal of Product Innovation Management, Journal of Technology Transfer and Regional Studies.

 

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