RSS Vlerick Research News

NEW BOOK: An engaging climate lies at the basis of high-performing companies

09 May 2012

How do you expand your organisation in a sustainable manner? A great many companies have been forced by the crisis to confront this question, often in painful circumstances. But alternative approaches are also possible, and performance management can help. The only problem is that many businesses are still struggling with putting it into practice. ‘Managing for Performance Excellence’ by Vlerick professors Regine Slagmulder, Kurt Verweire and Koen Dewettinck takes a fresh and practical look at the matter.

New partnership between LBi and Vlerick paves the way for ‘Brand Experience’ revolution

03 May 2012

In collaboration with a number of visionary clients, LBi – the European market leader in the field of digital marketing and technology – has developed an ‘Overall Brand Experience Index’. Thanks to this unique index, Chief Marketers are able to take informed decisions in developing a strong brand experience in a 360° marketing mix. This concept is so revolutionary that LBi has entered into a Prime Foundation Partnership for the next three years with Vlerick Leuven Gent Management School to underpin the concept academically with scientific and practice-relevant research for a number of LBi’s clients.

Vlerick case is a winner in the 2011 EFMD Case Writing Competition

25 Apr 2012

‘The 2008 Anheuser-Busch InBev Deal: Successful M&A, Divestment and Financing Strategies in Harsh Times’ – a case written by Vlerick Professor Wouter De Maeseneire and Vlerick Researcher Jonas Standaert – has won the 2011 EFMD Case Writing Competition in the ‘Finance & Banking’ category. According to EFMD, this was a record year for the number of entries received, and the quality was exceptionally high.