Strategy

Most companies have a strategy, but only some of them have a strategy that actually works and allows the company to outperform their competitors. Building a successful strategy is not easy, it requires more than creating a clear blueprint of where the company is heading. Do you want to know how we can help your company with an overall methodology that helps you address these challenges step by step? Take a look at our new programme Strategy in Action.

“Every great company has implemented a great strategy. And behind every great strategy is a great leader.” (Kurt Verweire, Professor Strategy)

Competitive strategy, corporate strategy, strategic analysis, strategic context, international business − the knowledge gained in all of these important areas is translated into research publications, strategic training sessions, and the strategy courses in all our MBA and Masters programmes.

Expertise domains

• International strategy
• Business strategy
• Strategic management for financial services firms

Business Games & Tools

• Product Leadership Tool
• Customer Intimacy Tool (online soon!)
• Operational Excellence Tool (online soon!)

Research results and publications

Curious about some of our research results and publications?

• Managing for performance excellence

  
  Regine Slagmulder, Kurt Verweire & Koen Dewettinck
  Lannoo, 2012, 300 p. - ISBN 978-9-020979-26-8

• 2010/13 - Internationalization strategy and performance of small and medium sized enterprises

  Authors: Sleuwaegen, L., Onkelinx, J.
  Focusing on the timing and geographical scope of import and export activities of Belgian small and medium sized enterprises (SMEs), the paper analyzes the importance, structural features and performance implications of firms that recently started to export following the geographical configuration of their international trade operations and their year of establishment.

• 2010/06 - Low-cost import competition. Do small firms respond differently?

  Authors: Colantone, I., Coucke, K., Sleuwaegen, L.

• To the research publications database

I have been reading the report on the Operational Excellence study. It is very interesting to learn what it means to be "operational excellent" as a company.
Also for a Shared Service Center, as in our case, it is a very valuable document when you do the transposition to the context of a Shared Service Center (which is not so hard to do).
The benchmark score card gives a good indication on the strong points and on the improvement opportunities.
Marc Depourcq - BNP Paribas Fortis

Research for your organisation

Research in the strategy field is of major importance for the business and academic worlds. Our collaborations with the business world enable us to test the frameworks and strategic tools that we develop and to provide valuable strategic insights to the companies participating in these projects.

• Explore research opportunities that may benefit your organisation.

Our experts

Meet our faculty and researchers who are experts in Strategy.

Tips from our experts

Journals, portals and books keep you informed about trends in Strategy. Some recommendations from our experts:

• ‘Blue Ocean Strategy’ (W. Chan Kim & Renée Mauborgne)
  This international bestseller explains how to create and implement a strategy that makes your competitors irrelevant and creates a completely uncontested market space.

• ‘The Myth of Excellence’ (Fred Crawford & Ryan Mathews)
  This book provides penetrating insights into value proposition and explains why good companies can never be the best at everything.

• www.flandersdc.be
  Website of Flanders DC vzw, a non-profit organisation that aims to stimulate creativity and innovation in Flanders, stimulate entrepreneurship and promote the internationalisation of the Flemish economy. Contains many interesting studies, links and news on economic creativity and regional development.

• “The global competitiveness report”
  Annual publication of key economic data of countries worldwide. Vlerick Leuven Gent Management School (Prof. Van den Berghe and Prof. Bowen) is the partner institute for the Belgian data.

News

• NEW BOOK: An engaging climate lies at the basis of high-performing companies
• NEW PROGRAMME! Strategy in Action
• Vlerick case in ecch top 100 best-selling cases of 2009

All news