Marketing & Sales

Through research, Vlerick Leuven Gent Management School's marketing & sales specialists develop special expertise around marketing & sales. They then translate this knowledge into marketing training programmes and publications.  

So you can always come to us for:

• marketing research
• marketing training programmes 
• marketing management advice
• networking among marketing professionals

Expertise domains

• Branding
• Consumer behaviour
• E-business & internet marketing
• Market strategy & innovation
• Retail & Trade Marketing
• Sales management
• Services marketing

Research results and publications

Curious about some of our research results and publications?

• 2010/07 - The effect of rating scale format on response styles: the number of response categories and response category labels

  Authors: Weijters, B., Cabooter, E., Schillewaert, N.
  Questionnaires using Likert-type rating scales are an important source of data in marketing research. Researchers use different rating scale formats with varying numbers of response categories and varying label formats (e.g., 7-point rating scales labeled at the endpoints, fully labeled 5-point scales, etc.) but have few guidelines when selecting a specific format.

• The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis

  Baldauf A., Diamantopoulos A., Cravens K.S.,  Zeugner-Roth K.P. forthcoming. Journal of Retailing.

• Do prototypical brands help or hinder innovation acceptance?

  Goedertier, F.  Dawar, N.  Geuens, M. (2009) European Marketing Conference (EMAC)

• To the research publications database

Research for your organisation

In addition to conducting research that contributes to fundamental academic knowledge, we can also carry out practice-based research on especially for your organisation.

• Explore research opportunities that may benefit your organisation.

Our experts

Meet the faculty and researchers who are experts in Marketing & Sales.

• To the research database

Tips from our experts

Journals, portals and books keep you informed about trends in Marketing & Sales. Some recommendations from our experts:

News

• New partnership between LBi and Vlerick paves the way for ‘Brand Experience’ revolution
• New initiatives to professionalise Sales
• Vlerick Masters in Marketing Management students win 3rd place at the largest collegiate sales competition in the US

All news