Marketing & sales

Through research, Vlerick Leuven Gent Management School's marketing & sales specialists develop special expertise around marketing & sales. They then translate this knowledge into marketing training programmes and publications.  

So you can always come to us for:

• marketing research
• marketing training programmes 
• marketing management advice
• networking among marketing professionals

Expertise domains

• Branding
• Consumer behaviour
• E-business & internet marketing
• Market Strategy & Innovation
• Retail & trade marketing
• Sales management
• Services marketing

Research results and publications

Curious about some of our research results and publications?

• Determinants and outcomes of customer's usage of self-service technology in a retail setting Bert Weijters, Deva Rangarajan, Tomas Falk and Niels Schillewaert Journal of Service Research, Vol. 10, Iss. 1, 2007, pp. 3-21

• How to govern business services exchanges: Contractual and relational issues Darline Vandaele, Deva Rangarajan, Paul Gemmel and Annouk Lievens International Journal of Management Reviews, Vol. 9, Iss. 3, 2007, pp. 237-258

• Evaluation of age-related labels by senior citizens Bert Weijters and Maggie Geuens Psychology & Marketing, Vol. 23, Iss. 9, 2006, pp. 783-798

• To the research publications database

Research for your organisation

In addition to conducting research that contributes to fundamental academic knowledge, we can also carry out practice-based research on especially for your organisation.

• Explore research opportunities that may benefit your organisation.

Our experts

Meet the faculty and researchers who are experts in Marketing & Sales.

• To the research database

Tips from our experts

Journals, portals and books keep you informed about trends in Marketing & Sales. Some recommendations from our experts:

News

• "Wallonia brand versus Flanders brand: home region scores best!"
• Persbericht 7th Belgian Consumer Goods Study
• How do we shop on the Internet?

All news