Branding

Good branding helps win customers. Corporate and employer branding also helps convince partners, financiers and even employees. Through academic research on a national and international scale, Vlerick Leuven Gent Management School's brand specialists gather valuable expertise regarding brand management. This expertise is converted into publications, (tailor-made) training programmes, and advice that is academically valid and business-relevant.

Key research areas

We have special expertise in:

  • Building, Measuring and Managing Brand Equity
  • Brand Architecture
  • Employer Branding, Internal Branding & Recruitment Branding
  • Brand Personality
  • Branding & Innovation
  • Branding in the Digital Era
  • Branding in a Global Context
  • Managing Brand Overchoice

Research results and publications

Curious about some of our research results and publications?

Our experts ....Interact with them in the Vlerick Brand Community!

Meet the faculty and researchers who are experts in Branding. Together these experts form the Vlerick Brand Management Centre.  Do you want to interact with them and refresh & inspire your brand thinking in an ongoing way? Join the Vlerick Brand Community !

Research for your organisation

In addition to conducting research that contributes to fundamental academic knowledge, we can also carry out practice-based research especially for your organisation.

Tips from our experts

Journals, portals and books keep you informed about trends in Branding. Some recommendations from our experts:

    News

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