Vlerick Brand Community

Refresh & Inspire Your Brand Thinking!

Join the Vlerick Brand Community!

In January 2010 Vlerick Leuven Gent Management School will launch the Vlerick Brand Community.  The Vlerick Brand Community offers its members:

1. A quarterly ‘brand café’ –event where research results, book reviews and business testimonials are shared. The 2010 ‘brand café’ - events takes place on 4 Mondays (3.30pm-6.30pm): 18 January, 29 March, 28 June, and 11 October.

2. A quarterly Branding Inspiration Report with business-relevant branding insights on a specific branding theme.

2010 Vlerick Brand Community topics will include:

• Branding in the digital age : Need for a new branding model?
• Branding & Innovation : How can brands increase innovation success? 
• Branding in a global context: How to manage your brand across boundaries?
• Brand overload: How to cut with your brand through the clutter?

3. Access to an interactive password-protected online ‘branding resources’ platform.

The Vlerick Brand Community is powered by the research team of the Vlerick Brand Management Centre. The mission of the community is to fuel your brand knowledge in an efficient, academically valid, business-relevant & interactive way!

Download the folder (pdf, 1.2 MB)!