E-business & internet marketing

The use of Internet and Web technologies in business − commonly known as “e-business” − has changed how companies implement and enhance their business processes and interact with their environments.

Our E-business & Internet Marketing specialists strive to equip executives, managers, and strategists for success in their e-business efforts. You can always come to us for:

research and advice around E-business & Internet Marketing topics
tailor-made training for your employees

Key research areas

We have special expertise in:

E-business planning
E-business models
Online reverse auctions
E-collaboration
Electronic commerce architecture
Internet marketing
Website usability

Research results and publications

Curious about some of our research results and publications?

How to Plan E-business Initiatives in Established Companies
Amit Basu and Steve Muylle
MIT Sloan Management Review, 2007, Vol. 49, Iss. 1, pp. 28-36
The role of pleasure in web site success
Kristof De Wulf, Niels Schillewaert, Steve Muylle and Deva Rangarajan
Information & Management, Vol. 43, Iss. 4, 2006, pp. 434-446
Online support for commerce processes and survivability of web retailers
Steve Muylle and Amit Basu
Decision Support Systems, Vol. 38, Iss. 1, 2004, pp. 101-113

All E-business & internet marketing publications.

Research for your organisation

In addition to conducting research that contributes to fundamental academic knowledge, we can also carry out practice-based research especially for your organisation.

Explore research opportunities that may benefit your organisation.

ECEBS: European Centre for E-business studies

All of our expertise around E-business & Internet Marketing is gathered together in the ECEBS (European Centre for E-business Studies). This research centre seeks to make a fundamental contribution to the development of practical, relevant views, concrete advice, and useful instruments and tools for organisations in the area of E-business & Internet Marketing. This research centre was active from 2001 until 2004.

Our experts

Meet the faculty and researchers who are experts in E-business & Internet Marketing.

Tips from our experts

Journals, portals and books keep you informed about trends in E-business & Internet Marketing. Some recommendations from our experts:

www.ebusinessforum.com: A free website from the Economist Intelligence Unit designed to provide you with all information and analysis you need to hone your business strategy for the global digital economy. Check out their "Doing e-business in..." feature!
www.searchenginewatch.com: All you want to know about search engine marketing.
Internet Marketing & E-commerce (Hanson, W.A. and Kalyanam, K., 2007): If you prefer a textbook, this one is definitely a great resource and worth the read.

News

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