Retail & Trade Marketing

Curious to know what the future will hold for retail stores according to Gino Van Ossel? Read the first results of a study conducted by Vlerick Leuven Gent Management School in collaboration with InSites Consulting. Enrol today! Want to know more? We will reveal more results during the 4 sessions of the Vlerick Retail Platform. Enrol today!

Read the article in English (pdf)
Lees het artikel in het Nederlands (pdf)
Lisez l’article en Français (pdf)

Our upcoming programmes and events 

If they want to consolidate their competitive position in a time of diminishing brand faithfulness, then manufacturers as well as retailers, each at their own level, must contend for the shopper. The research of our retail and trade marketing specialists focuses on the relationships between supplier and retailer/distributor (trade marketing) and retailer/distributor and shopper/end-customer (retail marketing). We focus both on the food and non-food sectors.

We translate our expertise into publications on retail and trade marketing, retail & trade marketing training programmes, tailor-made educational programmes for your company, and expert advice. You can also come to us for networking among retail & trade marketing professionals.

Key research areas

We have special expertise in:

  • shopper marketing & shopper research
  • retail marketing
  • trade marketing
  • POS (point-of-sale) trade marketing
  • private labels
  • (multi) channel management
  • category management

Research results and publications

Curious about some of our research results and publications?

    Research for your organisation

    In addition to conducting research that contributes to fundamental academic knowledge, we can also carry out practice-based research especially for your organisation.

    Roundtable discussions on retail & trade marketing

    By setting up a "Roundtable", several suppliers or retailers sharing the same issue are brought together to develop knowledge, exchange know-how, and conduct research regarding a well-defined theme in retail or trade marketing. In the past we gathered retail CEO's and organised roundtables on trade marketing and the strategic role of the internet in the buying process.

    Our experts

    Meet the faculty and researchers who are experts in Retail & Trade Marketing.

    Stay informed

    Enrol now to get free updates of our retail and trade marketing initiatives.

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