The story behind the paintings in Leuven
Vlerick Leuven Gent Management School and ITERRATIO organise a permanent exhibition of the works of Teri Toria at the occasion of the inauguration of the new Leuven campus building (Vlamingenstraat 83, 3000 Leuven, Belgium) on 17 April 2007.
11 paintings covering business strategic themes are on display:
-1 LEVEL
Foyer
* 3-L-1-A-E / Value disciplines
* 1-L-1-H-E / Generic Strategic Option Model
* 12-S-3-A-F / Generic External Growth Model
O LEVEL
Hall
* 10-S-3-A-D / Generic Value Chain Integration Model
Inbev Lounge
* 9-S-4-H-E / BSC Generic Strategy Map
Restaurant
* 13-M-1 / Blue Ocean Strategy
* 14-M-1 / Red Ocean Strategy
2 LEVEL
Hall
* 9-S-3-A-E / BSC Generic Strategy Map
* 11-S-3-A-E / Five Forces Model
Small Auditorium
* 6-M-2-A-E / Product - Market Matrix
* 7-M-2-A-E / Performance Prism
New works will be presented on a regular basis.
Iterratio in short
ITERRATIO is a cultural process involving the production of texts, pictures, paintings and videos. Its aim is to create a series of events integrating cultural, managerial, commercial and academic dimensions around the central theme of the universality of business strategy analysis. Its formal themes are the number 12 and the golden section.
Teri Toria is the collaborative persona who signs the works of the ITERRATIO process. He was born in Aalst (Belgium) on 27 July 1963.
The painter: Yvo D'Herde’s (°1966) participation to ITERRATIO is a fracture in his painting career. Up till 2005 the central theme of Yvo's work has been the human figure. This incursion in a more conceptual sphere benefits from his great feeling for colour, composition and the pictorial substance.
The Producer: ITERRATIO has been initiated by Christophe de Landtsheer (°1960) to integrate art and (business) strategy. He always has actively been interested in art, as a photographer, drawer and writer. He is a consultant and member of the board of several companies and contributes to their strategic expansion, funding and operational development.