Vlerick case in ecch top 100 best-selling cases of 2009

For the third year in a row the case “ING Direct: Rebel in the Banking Industry” by Vlerick professors Kurt Verweire and Lutgart Van den Berghe is in the ecch top 100 best-selling cases. Ecch, which offers the largest and most up-to-date collection of management case study materials in the world, annually publishes a bibliography of its best-selling and most popular cases of the preceding calendar year. The Vlerick case study is on offer in the subject category Strategy and General Management.

About the case

ING DIRECT is one of the six business lines of integrated financial services provider ING Group and active in 9 different countries. The case describes how ING DIRECT USA has become the largest Internet-based bank in the United States, and one of the thirty largest banks of any sort in the country. In particular, attention is paid to the strategic positioning of ING DIRECT in the US retail banking industry, and what strategic actions the bank has undertaken to achieve and maintain the unique position the bank has achieved so far. The case depicts how it all started, but also sheds light on the future challenges of the company. A video is available to accompany this case.
ING Direct: Rebel in the Banking Industry
Kurt Verweire and Lutgart Van den Berghe
Vlerick Leuven Gent Management School
Ref 307-053-1

About ecch

ecch is a non-profit organisation dedicated to promoting and facilitating case study based learning in management education and development. It was established by the business school community to fulfill its needs to provide a mechanism for publishing and distributing case study materials. ecch offers the largest and most up-to-date collection of management case study materials to be found anywhere in the world, as well as a reprint service for a growing number of leading international management journals. Its collection of management case studies and journal article reprints is a unique and accessible resource of teaching materials.