Attention! This is a project for Flanders District of Creativity, and therefore only Flemish organisations will be queried. Consequently, the questionnaire will be available only in Dutch.

In this ever more rapidly changing environment, creativity and innovation play a prominent role in creating or maintaining a competitive advantage. As a consequence, employers are undertaking all kinds of initiatives to stimulate creativity as much as possible in their employees. But a lack of ideas is seldom the reason companies do not innovate enough. The inability to get higher management to buy into those ideas or to implement a creative idea in practice – a lack of ‘doers’ – is actually a larger barrier to more innovation. So, the question is: how can managers create a work environment that addresses these inadequacies and stimulates employee creativity?

In order to offer an answer to this question, Vlerick Leuven Gent Management School and Flanders District of Creativity are conducting research on the creative corporate culture. Companies that participate in this study receive the opportunity to have their employees fill in a questionnaire that is then translated into a feedback report, providing insight into:

• the degree to which the current corporate culture supports the three phases of the creative process (idea generation, promotion and implementation)
• the challenges that are currently holding the organisation back from putting a creative culture into practice
• actions that the organisation can take to successfully overcome the challenges and thus develop and optimise a creative culture.

By means of a workshop on the actions that can be taken, we help participating organisations begin to implement several actions within the time span of this project (January – December 2011).

Interested in participating? Do you have other questions? Contact us!