Mission accomplished!
Cross-functional
innovation teams
Vlerick Professor Floortje Blindenbach’s paper "The effectiveness of cross-functional innovation teams" has been judged by the reviewers at the 2009 Annual Meeting of the Academy of Management in Chicago to be one of the best accepted papers in the programme. This high honour entitles the paper to be published in the Best Papers Proceedings of the 2009 Academy of Management Meeting.
|
Info: |
Cognitive styles
Karlien Vanderheyden, Eva Cools and Ann-Sophie De Pauw have successfully completed their joint study entitled ‘Cognitive styles in an international perspective: cross-validation of the Cognitive Style Indicator (CoSI)’. In this project, the cross-cultural validity of the CoSI has been investigated with a sample of Belgian employees and students and a similar South-African sample.
|
Info: Eva Cools Ann-Sophie De Pauw |
Brand typicality and the adoption of new products
Vlerick researcher and lecturer Frank Goedertier has successfully completed his PhD defence. In his dissertation Frank Goedertier studied how prototypicality processes can enable companies to create a cognitive competitive advantage. Up until now a theoretical framework on this matter had not yet been documented. Nor was it considered whether this advantage can be leveraged by using prototypical brands to facilitate the introduction of new products.
|
Info: |