• Vlerick reflect n° 4 - november 2009

Dive into the Vlerick reflect magazine

Welcome to the digital version of Vlerick reflect magazine! On top of the central dossier on Marketing & Sales Management the magazine offers you news on the School and our research.

Read the articles online and discover also the extra content and extra articles that you don’t find in the printed version. Moreover, we created extra multimedia content. The digizine allows you to browse through the magazine online. A podcast which will guide you through a selection of articles on the central dossier.

Multimedia
PDF magazine (pdf, 1.6 MB)
Digizine (Flash)
Podcast Download the podcast

Contents Vlerick reflect n°4 - November 2009

Word from the dean

• 'The winners will be those who have not only the right product innovation, but also the most effective market positioning and sales machine' 

Radar

• Best Paper Awards for Vlerick researchers
• Vlerick Knowledge on Facebook
• Sustainable value = the new business value
• Vlerick at Academy of Management Conference
• Vlerick PhD candidates obtain ICM scholarship
• Belgians loyal to brands despite crisis
• Belgium maintains its competitive edge
• Design your market

Dossier Marketing & Sales Management

• 'Marketing is a business philosophy' 
• NEW! Vlerick Brand Community
• How do you win the hearts of shoppers? 
• How well does your sales team score? 
• Experience around the table 
• 'A useful guide for our new marketing strategy'
• E-business as leverage 
• 'Their open-mindedness was a huge asset' 

Books

• Get your organisation ready for change
• Vigorous Flanders

Latest from China

• A battle for talent
• Good start for BiMBA

Latest from The Netherlands

• First IEMBA graduates

Faculty Files: Vlerick's academic talent pipeline

• Philippe Silberzahn: 'The process is as exciting as the actual attainment of a goal'
• Venkat Subramanian: 'A strategy is a guiding principle'
• Behzad Samii: 'Vlerick is located in a hub of international logistics'
• Wim Vanhaverbeke: 'If you want to be an authority, you have to operate at European level at the very least'
• Katleen De Stobbeleir: 'The ultimate ambition is for Vlerick to become a European centre of expertise on leadership potential'
• Miguel Meuleman: 'To promote the School internationally as a centre for entrepreneurship'
• Wouter De Maeseneire: 'Vlerick's growth ambitions greatly appeal to me'

School update

• Vlerick excellent in sustainable company mobility
• Strategic challenges embraced
• Vlerick MBA ranked 10th globally / Beyond Grey Pinstripes
• Calling female entrepreneurs!
• MBA-FSI at BiMBA in Beijing
• Vlerick embraces e-marketing
• Record number of new students