Does Hamlet need a strategic business plan?

Kurt Melens (Part-time MBA 2012) originally wanted to own a bicycle shop. Through the years, his entrepreneurial sense stayed with him − but he changed direction from bicycles to the Arts, studying English Literature. Along the way, as an Erasmus exchange student in the theatre department at Trinity College Dublin, he fell in love with theatre.

Today, Kurt is the General Manager of NTGent (Ghent’s City Theatre), playing about 400 theatre evenings each year. In addition to Ghent, they play in Amsterdam, Paris, Munich, and even more exotic locations like Taipei and Beijing.

“I always tell people to start out by using your common sense,” Kurt explains. “But after a while, you need a bigger framework − and I found that framework at Vlerick. During the in-company project at the end of my MBA, I developed a strategic plan. Each day now, I work to evolve and implement that overall plan. That’s how important Vlerick has been to me.”

In the press
NTG is verrassende Voka Ambassadeur (in Dutch)
NTGent mag zich Oost-Vlaams VOKA-ambassadeur noemen (in Dutch)

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