In early February Professor Steve Muylle organised a “digital sprint” course for the first time. Over the space of a week he created a digital ecosystem in which all the roles were flipped: not just for Masters in International Management & Strategy and Masters in General Management students and himself, but also for our partners BNP Paribas Fortis, Hello bank! and Accenture. Students became business strategists; partners gained new insight, into both their clients and themselves. Learning innovation, the Vlerick way.