Detailed Programme

This Digital Leadership programme is designed for forward-thinking executives and digital transformation leaders. It provides a forum for business and technology leaders to nourish and grow the contribution they make to their business.

“All industries in all geographies are being radically reshaped by digital disruption – a ‘digital dragon’ that is potentially very powerful if tamed, but a destructive force if not. […] It’s a leadership challenge.” (Source: Gartner, 2014)


The programme director Professor Stijn Viaene summarises the four realities of the digital economy in the term “ExConomy”. The term refers to customer EXperience, EXperimenting with value propositions, COllaboration and eCOsystems. A modern company that wants to focus on digital innovation needs to put the customer experience first, experiment with value propositions, act co-economically and think in terms of ecosystems.

We will cover all segments in the following themes:

The Digital Difference

  • Current challenges and opportunities for today’s digital leaders and teams 
  • Building a business case for digital projects

Running a Digital Business

  • How to build a digital strategy and how to support digital
  • Key aspects of alignment and governance in enterprise-wide Big Data, Cloud, Social & Mobile projects
  • Leveraging disruptive technologies: understand how digital is changing the business environment 
  • The digital journey: designing the ultimate customer experience
  • An ecosystem view: interaction and engagement is key to delivering value to your customer

Business Transformation Leadership

  • How to select and build digital experiments and projects
  • Executing on digital disruptions, in partnership (Business + IT)
  • Taking on a leadership role in the digital age
  • Empowering creative individuals and teams: how to cultivate a digital mind-set
  • Understand which capabilities are needed to be successful in the digital economy


Vlerick connects theory to practice, and back again. Theoretical concepts and insights become real through practical examples, cases and exercises. Participants learn from both the faculty's lectures and the interaction and exchange with their peers and executive guest speakers.

What sets this programme apart is the ‘hands-on' approach, in which you work in dual learning mode on a practical challenge from start to finish. Throughout the programme the participants will use a specially designed Learning Diary in which they will define action steps specific for their organisation. After five days of intensive learning experience you will return to your organisation with a practical understanding and an actionable plan of how you can achieve better business results by integrating Digital into your company.


To maximise the networking and learning opportunities, this programme has been designed as a residential programme. We have planned various activities for all 4 evenings of the programmes. Accommodation is not included in your tuition fee. However we strongly advise all participants to stay in our partner hotel Crowne Plaza (less than 5 min walk from the Vlerick Brussels Campus where the programme is run) where discounted rates are provided for the programme participants. Please contact Lyuba Byessonova for more information on the rates and on how to book the hotel (

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
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Meet Us

Info Sessions & Open Days
17 Nov
Drop In on our Brussels Campus
Category: General Info Sessions

16 Feb
Drop In on our Leuven Campus
Category: General Info Sessions

11 Mar
Experience Vlerick Day Ghent
Category: General Info Sessions

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