Detailed programme

The programme 'Developing New Business Opportunities' is a four-day programme:

Module 1: Exploring new business opportunities – the entrepreneurial way

  • How do you identify ideas for new products or services?
  • What tools and technologies can you use to scan the environment for new ideas?
  • How do you listen to your customers? How to map the customer journey?
  • What can we learn from innovators and entrepreneurs when spotting new business opportunities?

Module 2: Business model thinking 

  • What are the building blocks of a business model?
  • How do you develop a business model around a new product or service?
  • How can you use business model thinking as a source of new opportunities?
  • What can you learn from new and disruptive business models?

Module 3: Testing the potential of your idea

  • How do you write a business plan that really convinces others?
  • How do you deliver an excellent elevator pitch?
  • How can you visualize an idea in order to test it?
  • How do you evaluate the potential and feasibility of a business model?
  • How can you stress test an idea?

Module 4: Implementing  New Business Opportunities 

  • How do you plan for implementation?
  • How do you manage a team to move an idea forward?
  • How do you allocate resources when testing and implementing a new product or service?


  • Discussion with your sparring partner
  • Peer-to-peer coaching

We use the Business Creation Tool Pack© as guidance throughout the programme. Our department Entrepreneurship developed this tool in partnership with leading global professors in the field. Insights from successful entrepreneurs formed the basis of this tool. Take a look at

Want to roll out new business opportunities successfully? Then you need to get people involved internally as well. That’s why we also invite your internal sparring partner on the last day (he/she can be your manager or a colleague who’s also committed to the project).

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
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