Detailed programme

The SME Excellence programme comprises two large components: the management education and the coaching sessions.


1.    Management education

In 20 practice-oriented sessions, you become familiar with management models that are of value in your SME. The sessions are led by experts and supported by testimonials from practitioners, case studies, guided exchange of experience, and work groups.

Module 1: Entrepreneurship, growth and strategy

To grow successfully, you need to know where you stand, where you want to go, and the best way to get there. In this first module, you learn what entrepreneurship and growth signify, how to determine your value position, and which strategic position is best suited for your business model. We conclude with the Balanced Score Card, in which you link strategic objectives to your action plans.

Module 2: Marketing and sales

Without sales, you don’t have a company! In the success phase, however, you must be able to make choices to continue healthy growth and not to be the bottleneck of your business. We also examine how you should analyse your business processes to make healthy growth possible, and you take a look at techniques to bring your value proposition to the customer.

Module 3: Financial management

Financial health is a core aim of every organisation. During this module, you learn how to interpret your figures and those of the competition, and also which questions you should ask your financial advisors in order to receive optimal reporting.

Module 4: People management

We conclude with the topic that probably gives you the biggest concern! Every business, is a people business. How can you delegate with good results? How can you best motivate, and follow up on, your people?

2.    Coaching sessions

Individual coaching for a professionalisation plan

In 4 evening sessions, with a group of experienced entrepreneurs and management experts, you analyse your company’s bottlenecks and draw up your professionalisation plan.

SME Excellence offers you a unique panel of experienced entrepreneurs, alumni and management experts who listen to you and, with their professional advice, help you head towards new strategic challenges. In the individual coaching sessions, which result in a concrete professionalisation plan for your SME, your questions are the centre of attention.

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
programmeadvisor@vlerick.com
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
16 Feb
Drop In on our Leuven Campus
Category: General Info Sessions

11 Mar
Experience Vlerick Day Ghent
Category: General Info Sessions

16 Mar
Experience Vlerick Day Brussels
Category: General Info Sessions


Experience Vlerick Days


Related Articles

  1. Only 2 in 5 founders of young scale-ups pay themselves a salary

    The majority of all scale-ups in Belgium today were founded by a team, usually composed of two people who know one another well. Often, they hold a C-level position in which the directorship of the company is shared between the two. Their remuneration consists primarily of shares and cash, with shares as the primary form of remuneration, particularly in the first few years. Only two in five founders of young scale-ups actually pay themselves a salary, while only about half of all scale-ups conclude dynamic share purchase agreements from the start about the course of action to be taken should one of the founders leave the company or take up another position.
  2. Belgian growth companies keep the local economy afloat

    While we are bombarded with negative news on banks, insurers and tech producers, Belgian growth companies appear to be keeping the Belgian economy afloat. They may account for a fraction of all Belgian companies with a minimum of ten employees, but they generate exponential growth in employment and productivity. This has emerged from the ‘Belgian High-Growth Monitor’, a study that analyses the evolution and characteristics of growth companies in Belgium.
All articles