The SME Excellence
programme comprises two large components: the management education and the coaching sessions.
1. Management education
In different practice-oriented sessions, you become familiar with management models that are of value in your SME. The sessions are led by experts and supported by testimonials from practitioners, case studies, guided exchange of experience, and work groups.
Module 1: Entrepreneurship, growth and strategy
To grow successfully, you need to know where you stand, where you want to go, and the best way to get there. In this first module, you learn what entrepreneurship and growth signify, how to determine your value position, and which strategic position is best suited for your business model. We conclude with the Balanced Score Card, in which you link strategic objectives to your action plans.
Module 2: Marketing and sales
Without sales, you don’t have a company! In the success phase, however, you must be able to make choices to continue healthy growth and not to be the bottleneck of your business. We also examine how to manage your brand and show you techniques to bring your value proposition to the customer. All this in order to make healthy growth possible.
Module 3: People management
We conclude with the topic that probably gives you the biggest concern! Every business, is a people business. How can you delegate with good results? How can you best motivate, and follow up on, your people?
Module 4: Financial management
Financial health is a core aim of every organisation. During this module, you learn how to interpret your figures and those of the competition, and also which questions you should ask your financial advisors in order to receive optimal reporting.
2. Coaching sessions
Individual coaching for a professionalisation plan.
In 3 evening sessions, with a group of experienced entrepreneurs and management experts, you analyse your company’s bottlenecks and draw up your professionalisation plan.
SME Excellence offers you a unique panel of experienced entrepreneurs, alumni and management experts who listen to you and, with their professional advice, help you head towards new strategic challenges. In the individual coaching sessions, which result in a concrete professionalisation plan for your SME, your questions are the centre of attention.