Belgian chocolates are world famous. Together with Switzerland, Belgium is internationally known as the country of chocolates. Belgian chocolatiers win many international awards. Belgium is also the largest chocolate exporter in the world, exporting over 1 billion € of the sweet stuff every year. Based on very detailed export data in the period 1998-2010, researchers Filip Abraham, Zuzanna Studnicka and Jan Van Hove unravel the DNA of Belgian chocolate exporting firms and identify the factors that drive their export strategies.