Detailed Programme

The 3-day programme 'Digital Strategy' consists of 6 modules that collectively cover the key building blocks of digital strategy: introduction to digital strategy; the context of digital strategy; digitisation of business processes; identifying and planning digital initiatives; organising for digital strategy; evaluating digital strategy and initiatives.

Module 1: Introduction to Digital Strategy

  • What is a digital strategy and why is it important?
  • What does digitisation mean and how can it transform your organisation?
  • What are the key tech and market trends that affect digital strategy? 

Module 2: The Context of Digital Strategy

  • What are the building blocks of digital strategy?
  • How does digitisation impact the organisation’s strategy?

Module 3: Digitisation of Business Processes

  • How does digitisation impact the organisation’s processes, products and services, and generate new business opportunities?
  • How do you digitise your organisation’s internal and external processes

Module 4: Identifying and Planning Digital Initiatives

  • How to identify digital initiatives that support digital strategy
  • How to leverage technology in support of the business processes

Module 5: Organising for Digital Strategy

  • How to organise for the effective implementation of digital strategy

Module 6: Evaluating Digital Strategy and Initiatives

  • How to sustain a competitive advantage in the digital marketplace
  • How to measure and evaluate the success of digital initiatives 

How to develop your digital strategy 
Prof Steve Muylle shares 4 guidelines to help you develop your digital strategy.

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

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We facilitate your journey. You make the difference.

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Programme Advisor
Tel + 32 9 210 98 84
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