Executive Master Class in B2B Marketing and Sales

Maximise value for you and your customer

Learn how to formulate your marketing and sales strategies in terms of customer value. Implement new campaigns and initiatives to achieve your market share and profit margin targets. And prepare yourself for future success as a marketing and sales professional. The Executive Master Class in Business-to-Business Marketing & Sales is designed as a module-based programme based on proven concepts and insights.

Why this programme?

Why this programme?

You will acquire thorough knowledge and practice-based insights into B2B Marketing & Sales. Next to that, you will work on an in-company project which tackles an important strategic challenge for you and your company.

For whom?

For whom?
  • Marketing & Sales professionals, looking for a comprehensive B2B Marketing course
  • You have at least 3 years of relevant work experience and a university diploma (or equivalent through work experience)

Detailed Programme

Detailed Programme

This 19-day programme covers 3 modules, each of them focusing on a part that is essential in order to maximise customer value.

Practical info

Info

Type: Intensive

Length: 18 days (12 days core modules, max 6 days of electives)

Start: 24/04/2017

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
programmeadvisor@vlerick.com
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
16 Feb
Drop In on our Leuven Campus
Category: General Info Sessions

11 Mar
Experience Vlerick Day Ghent
Category: General Info Sessions

16 Mar
Experience Vlerick Day Brussels
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

Related Articles

  1. Capture the value you deserve

    The latest collaborative piece of research undertaken by PwC and Vlerick focuses on how companies engaged in ‘B2B2C’ relationships manage the power game with their channel partners. It questions how suppliers can reinvent their relationship with channel partners to spur profitable growth.
  2. How can B2B organisations engage consumers through the use of digital technology?

    B2B organizations are increasingly considering the use of digital technology to engage end-consumers. However, capturing value from such engagements requires a different approach than mere interactions with business customers. The Consumer Engagement Framework includes six types of consumer engagement, and provides a useful basis for any B2B organization to assess its current consumer engagement initiatives as well as to identify how these efforts can be reinforced, supplemented or integrated to enhance the scope and impact of the organization’s digital initiatives.
All articles