Testimonials

 Forge Vincent

Vincent Forge, BT
Bid & Business Development Manager

“As an engineer, you may have good analytical skills, but that doesn’t make you a good salesman.” Vincent Forge was an experienced engineer. After ten years in various technical positions he felt that the time was right to move on. He wanted to get into sales, but didn’t want to venture unprepared.

Read here how alumnus Vincent Forge experienced his Executive Master Class learning journey!

 

Pascal De Ridder, SD Worx
Sales Manager Aspex

"The content and approach of the ‘Executive Master Class B2B Marketing & Sales’ were both very good: a mix of theory (delivered by top-quality professors) and practical cases (presented by fascinating guest speakers) inspire you to deepen and broaden your knowledge. The intensive programme taught me how to handle daily professional challenges such as: selling services profitably; detecting customer needs (both articulated and non-articulated); creating value; serving multiple customer segments with the same product; and more. What will certainly stay with me – and what I've found it very enriching – is that experiences and ideas were shared easily and openly in our group."

 

Thibaud De Keyzer, SAP
Innovations Sales Executive

"As a sales executive, you focus constantly on the current and (if you’re lucky) the coming quarter. What deal is coming in, when and how much? We take too little time to ask deeper questions like: How do my customers view our company? Who is my next competitor? How far can I go with business model innovation? The enthusiasm of Prof Marion Debruyne, Prof Deva Rangarajan and Prof Steve Muylle, supplemented by a series of experienced experts, led us towards new insights. Topical success stories and crystal clear content quickly boosted our knowledge. Then you apply the newly gained knowledge to your own company project, which immediately demonstrates the programme’s ROI. The new friendships also continue to pay off long after the programme is over."

 

Nicolas Maes, Zenito Sociaal Verzekeringsfonds
Directeur Sales & Marketing

"Our market is systematically susceptible to change (new channels, the importance of e-commerce, our competitors, changing legislation, ...). Our organisation not only wants to survive in this environment, but we want to play a key role. After all, every change contains opportunities. For those who also prefer this option, this Executive Master Class is a must. During this learning experience, you are led from theory to practice in a professional way. Enthusiastic professors discuss a variety of strategic models in an inspiring manner, systematically throwing light on reality. Business cases are analysed, guest speakers explain their strategic approach, and fellow participants share their own experiences. In addition, the in-company project ensures that you also systematically establish a link with your own organisation and its challenges. For me, this was the ideal mix of theory and practice, in which I not only gained many new insights but also lots of new ideas."

 

Patrick Van Baelen, Xeikon International BV
Vice President WW Marketing

"We marketers are crazy about acronyms, matrixes and multiple Ps and Cs – which, for a fee, are skillfully served to us by prominent experts. But the coherence, the structure, the points of view, the fact that you can tailor the content of the Executive Master Class via the electives – that’s what it was all about for me personally. That you take a preferably tangible in-company project and break it open, scramble to find a solution, test, develop and evaluate it with your fellow students, under the guidance of one of the Vlerick professors, is invaluable. Then, at the end, you still have a steppingstone for subsequent projects, and you’ve added an interesting group of people to your community – then your mission is accomplished."

Lode Vande Vyvere

Lode Vande Vyvere, New Holland Benelux
Marketing Manager

"The Executive Master Class taught me to respond differently to competitor campaigns. Today’s successful marketing actions are surpassed tomorrow. 'Be a continuously moving target', 'Dare to be different', 'Translate your features into benefits' and 'Be a market-driven organisation' became our daily focus at New Holland! In addition to the teaching staff’s knowledge, the shared experiences and the entrepreneurial spirit of my fellow-participants were very valuable."

Inge Govaerts

Inge Govaerts, Barco
Corporate Public Relations Manager

"The balanced mix of ex-cathedra classes combined with business cases was a key factor in helping me arrive at new insights. Moreover, the interaction with my fellow participants and their experiences gave me different viewing angles for approaching certain issues. It also enlarged my personal network and provided me with extra benchmarks. The fact that this programme lasts four consecutive days and is off-site, away from daily business, makes it a very in-depth training and makes you focus on the ‘learning’ aspect."

Chris Vleeschouwers

Chris Vleeschouwers, Intrion NV
Director Sales & Marketing

"Having followed the first two modules, I’ve learned a lot about developing a winning value proposition, positioning our company in the market, and dealing with channels.
The practical follow-up through our in-house project is very helpful – we discuss everything with our Vlerick promoter and put theory into practice. I'm looking forward to the next two modules with very positive feelings!"

Stijn Temmerman

Stijn Temmerman, Polet Quality Products
Sales Manager

"The Executive Master Class in B2B Marketing and Sales provides a thirst-quenching cocktail with 5 ingredients:

  • The sharing of experiences and ideas among the participants during the programme
  • The programme’s content, which delivers a wider vision on how to deal with real-life challenges; the e-business topic, in particular, is a highly relevant subject for the near future
  • The opportunity to get away from daily business matters and view your market situation from a higher perspective
  • The in-company project is a stimulating and effective tool for applying the insights you’ve gained to your own company
  • And last but not least: the special atmosphere among the participants makes this cocktail unique and very satisfying!"

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
programmeadvisor@vlerick.com
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