Faculty

Deva Rangarajan

Prof Deva Rangarajan
Professor of Marketing & Sales at Vlerick Business School

Deva Rangarajan focuses primarily on the areas of service management, customer experience management, B2B marketing, sales force management, and business model innovation. He is Director of the Vlerick Sales Excellence Centre.
Mathieu Luypaert

Prof Mathieu Luypaert 
Professor of Corporate Finance at Vlerick Business School

Mathieu Luypaert is specialising in value creation through mergers and acquisitions. He studies how the stock price of merging companies reacts upon the announcement of such a deal, and how potential synergies are realised. He teaches courses on corporate finance and mergers and acquisitions.
Smaranda Boros

Prof Smaranda Boros 
Associate Professor of Intercultural Management and Organisational Behaviour at Vlerick Business School

Smaranda is an accredited coach and academic who practices what she preaches by combining her theoretical and consulting knowledge with her own experiences gained on a cross-cultural professional path.
Pascale Hall

Pascale Hall
Sales Performance consultant, Partner Minds&More, Master facilitator MHI Global and Vantage Point Performance

Sabine De Veilder

Sabine De Veilder
Commercial Director Belux at Pepsico

Sabine shares her sales experience in the FMCG industry as guest lecturer.
Ward Vermoere

Ward Vermoere
Global Account Director at Motorola Solutions

Ward will provide you his key learnings of selling in a B2B context.

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Programme Advisor
Tel + 32 9 210 98 84
programmeadvisor@vlerick.com
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Info Sessions & Open Days
11 Mar
Experience Vlerick Day Ghent
Category: General Info Sessions

16 Mar
Experience Vlerick Day Brussels
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20 Apr
Drop In on our Leuven Campus
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Customer Value Proposition

Prof Deva Rangarajan, Programme Director of "Key Account Management" explains what a customer value proposition is and what the different building blocks of a succesful VP are.

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    The latest collaborative piece of research undertaken by PwC and Vlerick focuses on how companies engaged in ‘B2B2C’ relationships manage the power game with their channel partners. It questions how suppliers can reinvent their relationship with channel partners to spur profitable growth.
  2. How can B2B organisations engage consumers through the use of digital technology?

    B2B organizations are increasingly considering the use of digital technology to engage end-consumers. However, capturing value from such engagements requires a different approach than mere interactions with business customers. The Consumer Engagement Framework includes six types of consumer engagement, and provides a useful basis for any B2B organization to assess its current consumer engagement initiatives as well as to identify how these efforts can be reinforced, supplemented or integrated to enhance the scope and impact of the organization’s digital initiatives.
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