Kristel Merckx

Kristel Merckx, Routz
Business Manager

“I followed the Key Account Management programme because I wanted to develop myself as an Account Manager. I had just started at Routz Belgium (a new start-up in Belgium, but with a 20-year track record in the Netherlands). Our market focus is on large enterprises and service providers. All this was new to me, so I needed to develop myself at certain levels.

I learned what key account management entails, how to manage bigger accounts, how to classify segments and accounts, and how to develop and profile our company. I also gained more knowledge of how to grow a customer in terms of quantity and quality.

The programme also changed my way of working – instead of immediately taking action, first analyse and assess the causes and then define concrete steps. If you want to develop in account management, I definitely recommend this programme!”

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A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

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Category: General Info Sessions

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