At the end of the day, your customer pays your salary. Your job? Maximise value for you and your customer!

Moving to the next level

Marketing & sales make the world go round. Certainly this area of your company has everything to do with how you create and capture customer value.

Marketing programmes at Vlerick

Executive Master Class B2B Marketing & Sales 
B2B Marketing & Sales

Prepare yourself for future success as a marketing and sales professional.

21 days
Next kick-off: 24 April 2017

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Strategic B2B Marketing 
Strategic B2B Marketing

Learn how to create maximum impact in business-to-business markets

4 days
Next kick-off: 8 June 2017

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Product Management 
Product Management

Get the inspiration you need to become a true product champion.

4 days
Next kick-off: 6 June 2017

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Data-Driven Marketing 
Data-Driven Marketing

Optimise your marketing efforts by making use of data. Radically improve your business performance.

3 days
Next kick-off: 19 June 2017

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Brand Management 
Brand Management

Develop the skills you need to manage your brands, get them out there and keep them future-proof!

4 days
Next kick-off: 16 October 2017

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Participants are enthusiastic

International participants from companies like Efteling, ANWB, Sanoma, AXI, Black & Decker Limited, Desso, FrieslandCampina, Samsonite and Philips have already completed one of our Marketing programmes.

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“As a sales executive, you focus constantly on the current and (if you’re lucky) the coming quarter. What deal is coming in, when and how much? We take too little time to ask deeper questions like: How do my customers view our company? Who is my next competitor? How far can I go with business model innovation? Topical success stories and crystal clear content quickly boosted our knowledge. Then you apply the newly gained knowledge to your own company project, which immediately demonstrates the programme’s ROI. The new friendships also continue to pay off long after the programme is over.”

Thibaud De Keyzer – Innovations Sales Executive, SAP

Get in touch
Elke Vijverman 

Elke Vijverman

Programme Manager

+ 32 9 210 98 52

Send an email

International but still close by


  • 2h 17 min from Amsterdam
  • 1h 36 min from Rotterdam
  • 1h 29 min from Eindhoven

  • 2h 15 min from Amsterdam
  • 1h 34 min from Rotterdam
  • 1h 29 min from Eindhoven

  • 2h 19 min from Amsterdam
  • 1h 37 min from Rotterdam
  • 1h 23 min from Eindhoven

Vlerick It's all about you

Vlerick Business School - No.1 Business School in the Benelux region

7 reasons

Widen your horizons …
at an internationally recognised business school oriented to the outside world.

Develop new insights …
mwith our world-class training programmes for individual participants and organisations.

Expand your vision …
along with internationally recognised, enthusiastic and very approachable professors.

Strengthen your network …
through our academic alliances and business partnerships with leading world companies.

Breathe inspiration …
in our open, dynamic campuses in the heart of Europe’s most lively cities.

Experience the difference …
with our flexible, pragmatic approach combining theoretical knowledge with practical insight.

Join open interaction …
with a network of academics, executives, entrepreneurs and alumni whose goal is to develop new ways of thinking.