Faculty

Koen Tackx

Prof Koen Tackx
Professor of Marketing & Strategy at Vlerick Business School

Passionate about how companies can create value for customers and capture value for their shareholders, Koen’s main focus is on corporate strategy and strategic marketing. His interests and expertise lie in how co-creation can enhance the strategy creation process, and how to balance between value creation and value capturing and how different strategies can influence this balance.
Walter Van Dyck

Prof Walter Van Dyck 
Associate Professor of Technology & Innovation Management at Vlerick Business School

Walter studies idea emergence, showing how inventions come about and transform into innovative business models in life science- and technology-based ecosystems. Over the last 8 years, using ‘Entrepreneurial Boot Camp’ active learning formats, Walter has coached the emergence of more than 100 innovative ideas in global and multinational companies in the life sciences, smart systems and clean technology, and their combinations.
Frank Goedertier

Prof Frank Goedertier
Associate Professor of Marketing at Vlerick Business School

Frank makes your brand stand out. Concentrating on developing theories to successfully engage in branding in the digital age, Frank also develops simple marketing tactics to communicate effectively in an era of information overload.
Peter De Prins

Prof Peter De Prins
Professor of Change & Leadership at Vlerick Business School

Peter is a passionate teacher and executive coach, delivering inspiring experiences and taking you on a journey of impactful insights that ultimately result in an increase of your personal and professional performance. Peter teaches change management, leadership and and focuses on the practical use of theoretical and academic models, making use of group-participation and collaborative learning.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
programmeadvisor@vlerick.com
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
20 Apr
Drop In on our Leuven Campus
Category: General Info Sessions

09 May
Drop In on our Ghent Campus
Category: General Info Sessions

02 Jun
Drop In on our Brussels Campus
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. Capture the value you deserve

    The latest collaborative piece of research undertaken by PwC and Vlerick focuses on how companies engaged in ‘B2B2C’ relationships manage the power game with their channel partners. It questions how suppliers can reinvent their relationship with channel partners to spur profitable growth.
  2. How can B2B organisations engage consumers through the use of digital technology?

    B2B organizations are increasingly considering the use of digital technology to engage end-consumers. However, capturing value from such engagements requires a different approach than mere interactions with business customers. The Consumer Engagement Framework includes six types of consumer engagement, and provides a useful basis for any B2B organization to assess its current consumer engagement initiatives as well as to identify how these efforts can be reinforced, supplemented or integrated to enhance the scope and impact of the organization’s digital initiatives.
All articles