Strategic Business-to-Business Marketing

Drive success in business-to-business markets

Innovative services or products are imitated in no time, price margins are under increasing pressure, and customers are bombarded with advertising messages through a multitude of media. How do you adapt to these new market conditions? Are the old strategic approaches still valid? What is the best way to constitute your product or service portfolio? How do you communicate all this in an integrated way for maximum impact? And how do you manage your sales force? The programme "Strategic Business-to-Business Marketing" gives you the answers!

Why this programme?

Why this programme?
  • You will be aware of the critical success factors of strategic B2B marketing
  • You will acquire clear concepts and instruments for the practice of your B2B marketing

For whom?

For whom?

Managers who are actively marketing products or services within B2B.

Detailed programme

Detailed Programme

This 4-day programme covers 5 modules, each of them focusing on a part essential to marketing B2B products and services.

Practical info

Info

Type: Short Focused

Length: 4 days

Start: 08/06/2017

Language: Dutch or English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
programmeadvisor@vlerick.com
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

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Meet Us

Info Sessions & Open Days
16 Feb
Drop In on our Leuven Campus
Category: General Info Sessions

11 Mar
Experience Vlerick Day Ghent
Category: General Info Sessions

16 Mar
Experience Vlerick Day Brussels
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

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  2. How can B2B organisations engage consumers through the use of digital technology?

    B2B organizations are increasingly considering the use of digital technology to engage end-consumers. However, capturing value from such engagements requires a different approach than mere interactions with business customers. The Consumer Engagement Framework includes six types of consumer engagement, and provides a useful basis for any B2B organization to assess its current consumer engagement initiatives as well as to identify how these efforts can be reinforced, supplemented or integrated to enhance the scope and impact of the organization’s digital initiatives.
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