Testimonials

 Stijn Melis

Stijn Melis, Niko
Senior Product Manager

"How do you market a product? The approach is becoming increasingly important. I wanted to learn how to do this more efficiently."

Read here how Stijn Melis got inspired and realised double digit growth.  

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Peter De Gryse, DENK! Communication
Managing Director

"The approach used at Vlerick is extremely innovative and ‘hands on’: exciting case studies, professors who have more than earned their stripes in their field and the academic dimension which constitutes an unavoidable basis for every organisation. The added value of the ‘B2B Strategic Marketing’ programme is obvious: it provides our organisation with a guiding principle in defining our objectives and the strategy to reach those aims. Thank you, Vlerick!"  

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
programmeadvisor@vlerick.com
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

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Meet Us

Info Sessions & Open Days
16 Feb
Drop In on our Leuven Campus
Category: General Info Sessions

11 Mar
Experience Vlerick Day Ghent
Category: General Info Sessions

16 Mar
Experience Vlerick Day Brussels
Category: General Info Sessions


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Related Articles

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    The latest collaborative piece of research undertaken by PwC and Vlerick focuses on how companies engaged in ‘B2B2C’ relationships manage the power game with their channel partners. It questions how suppliers can reinvent their relationship with channel partners to spur profitable growth.
  2. How can B2B organisations engage consumers through the use of digital technology?

    B2B organizations are increasingly considering the use of digital technology to engage end-consumers. However, capturing value from such engagements requires a different approach than mere interactions with business customers. The Consumer Engagement Framework includes six types of consumer engagement, and provides a useful basis for any B2B organization to assess its current consumer engagement initiatives as well as to identify how these efforts can be reinforced, supplemented or integrated to enhance the scope and impact of the organization’s digital initiatives.
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& Rankings

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