During the 'Vlerick Retail Platform'
of 2017 the following topics will be addressed:
Session 1: Innovation in the retail landscape (June 22, 2017)
Retailers innovate not only by introducing new shop formats into the market, but also by re-thinking their existing store concepts. A good example is the way in which Carrefour Belgium has fundamentally redrawn the hypermarket format. The pilot store in Mons (Bergen) opened at the end of 2015 and was deservedly awarded Comeos’ Mercury Prize. Since then, retail specialists from all over the world have visited the store, and the formula is being rolled out in other stores as well.
Session 2: Marketing, customer interaction & communication in the digital era (September 14, 2017)
In the digital era, the customer takes control over his or her purchasing journey and uses online and offline touchpoints all mixed up together. But what does that mean for the retail marketer? Which media do we use? Does push communication still work? Or should we just be concerned with touchpoints? What works and what doesn’t? Coolcat and Colruyt share their experiences.
Session 3: Omnichannel & retail (October 19, 2017)
- Sander Andriessen - Online marketing manager, Coolcat
- Jessie Maras - Head of Strategic Marketing, Colruyt NV
By now, retailers should certainly be convinced of the importance of an omnichannel approach. The theory is well known − but the practice still seems to be more difficult than the theory. This year as well, we invite companies to talk about their omnichannel approach. How does omnichannel impact the way of working? What kinds of things do you encounter? And how do you take advantage of the numerous opportunities? Find out from cutting-edge cases…
- Lode Van Laere - Chief OmniChannel Officer, JBC
- Second case will be confirmed later
Session 4: Blurring (December 7, 2017)
A striking trend in the retail landscape is called 'blurring' − in which several 'specialties' are brought together under one roof. The introduction of categories that are foreign to your sector gives rise to new specialist shops. Come one afternoon to become familiar with the inner workings of 3 high-profile concepts, each with its own background. What do they have in common, how do they differ from each other, and what can we learn from this?
- Lies Moris - Senior Product Group Manager, A.S.Adventure/Juttu
- Stefanie Canu - Owner, Amélie & Moi
- Victor van Nieuwenhuizen - Managing Director, Sissy-Boy