There is no doubt that imitation is a typically human trait. From birth onwards, we learn by imitating. Imitation is also a key learning and decision-making mechanism in the world of business. There are a number of studies on imitation in business decisions with regard to investments, organisational structures or the location of branches, for example. However, the role of imitation in the choice of management control systems and supply chain partners has not yet been researched. Evelien Reusen’s PhD serves to remedy this.