Faculty

Gino Van Ossel

Prof Gino Van Ossel
Professor of Retail & Trade Marketing at Vlerick Business School

Passionate about how people shop, Gino Van Ossel has developed an unrivalled understanding of the shopper's journey from the earliest buying intention to the actual purchase. He first recorded the growing importance of in-store decision-making, and he is currently studying how technology is changing our buying behaviour. His expertise extends from strategic channel management and go-to-market strategy issues to operational trade & shopper marketing practices. Gino’s courses and presentations are very popular, as he combines solid content with a very entertaining style.
Katleen De Stobbeleir

Prof Katleen De Stobbeleir
Professor of Leadership & Coaching at Vlerick Business School

Passionate about developing leadership at all organisational levels, Katleen De Stobbeleir is and one of the leading faculty members in leadership, management skills and feedback skills. Furthermore, she is an executive coach and a certified consultant in Investors in People and Great Place to Work.

Robert Boute

Prof Robert Boute
Professor of Supply Chain Management at Vlerick Business School

Robert looks at operational excellence from the perspective of designing, managing and improving organisational processes for manufacturing as well as for service organisations.
Kurt Verweire

Prof Kurt Verweire
Professor of Strategy and Change at Vlerick Business School

Kurt is one of the most influential professors in the area of strategy development and implementation in Europe. An enthusiastic strategy professor − who knows how to translate theoretical concepts into practical insights − Kurt has developed hands-on strategy frameworks & toolkits and award-winning case studies.
Katia Tieleman

Prof Katia Tieleman 
Professor of Negotiation & Conflict Management at Vlerick Business School

A leading authority in the field of negotiation, Katia is affiliated with the Harvard Program on Negotiation at Harvard Law School. For her high-impact interventions, Katia draws on her sophisticated academic background and her rich experience as a practitioner.
Peter De Prins

Prof Peter De Prins
Professor of Change & Leadership at Vlerick Business School

Peter is a passionate teacher and executive coach, delivering inspiring experiences and taking you on a journey of impactful insights that ultimately result in an increase of your personal and professional performance. Peter teaches change management, leadership and and focuses on the practical use of theoretical and academic models, making use of group-participation and collaborative learning.

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    The creation of a single market for retail in the Benelux countries offers more than just significant benefits to both consumers and businesses. By 2025, a unified retail market could create 95,000 new jobs and 36,000 new companies in the sector. That has been shown by a study conducted by Vlerick Business School, commissioned by the Benelux Secretariat General. The study also contains five policy recommendations to strengthen cross-border retail trade by eliminating existing obstacles for entrepreneurs.
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    The range of products on display in supermarkets and local shops is split up into various different aisles according to product type: vegetables and fruit, dry goods, drinks, etc. On the shelves of each of these aisles, products are grouped by category: soft drinks, water, wine, and so on, and within each category, are mostly displayed by brand. As consumers, we are familiar with this traditional layout. But what happens when you group products differently?
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