Detailed programme

The programme 'Essentials in Strategy' comprises 3 modules:

Module 1: Core concepts and analytical tools

  • Are your identity, mission and long-term objective defined with sufficient clarity?
  • How can you understand the dynamics in your markets better and estimate their impact on your organisation?
  • What are the resources and capabilities that underpin your company’s competitive advantage?

Module 2: Business strategy

  • Do you have a clear strategy that helps you to be a winner in your market?
  • Is your strategy sufficiently focused and differentiated?
  • Do you have the right skills to implement the strategy?
  • Are you ready to proceed in a more strategically oriented way?
  • How can you capture and create value through strategic innovation and the creation of new market spaces?

Module 3: Introduction to Corporate Strategy

  • Do you have a clear idea about your company’s growth options in the future?
  • Can we leverage our core competences in other markets?
  • How can the corporate parent create value for the businesses?

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
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Meet Us

Info Sessions & Open Days
17 Nov
Drop In on our Brussels Campus
Category: General Info Sessions

16 Feb
Drop In on our Leuven Campus
Category: General Info Sessions

11 Mar
Experience Vlerick Day Ghent
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Vlerick expertise in Strategy

  1. How cultural differences can have a positive impact on the success of offshoring initiatives

    All else being equal, if you could choose between sourcing services in a country that has a culture similar to your own or one with a different culture – which one would you choose? “Our observation is that, when confronted with that choice, most managers opt for the ‘cultural proximity’ option. But data show that you may want to think twice before you embark on the ‘easier’ road,” says Carine Peeters, professor of strategy at Vlerick Business School.
  2. Sweet dreams are made of this… The success of Belgian chocolate exports

    Belgian chocolates are world famous. Together with Switzerland, Belgium is internationally known as the country of chocolates. Belgian chocolatiers win many international awards. Belgium is also the largest chocolate exporter in the world, exporting over 1 billion € of the sweet stuff every year. Based on very detailed export data in the period 1998-2010, researchers Filip Abraham, Zuzanna Studnicka and Jan Van Hove unravel the DNA of Belgian chocolate exporting firms and identify the factors that drive their export strategies.
All articles

& Rankings

Equis Association of MBAs AACSB Financial Times Economist Intelligence Unit