Summer Reading

Still looking for the right book on the beach or by the pool?
Vlerick’s annual summer booklists make it easy to find great books you will enjoy during summer.

Please visit the Vlerick library to borrow your summer books or to discover our entire collection.

MARKETING MANAGEMENT

 

Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favours fostering connectivity over focusing exclusively on content.

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.

Success for flourishing companies comes not from making the best content but from recognising how content enables customers’ connectivity.

  • Title: The Content Trap: A Strategist's Guide to Digital Change
  • Author: Bharat Anand
  • ISBN: 978-0812995381
  • Year: 2016
  • Publisher: Random House Usa Inc.
HUMAN RESOURCES MANAGEMENT

 

Susan David, Ph.D. a renowned psychologist and expert on emotions, happiness, and achievement, draws on her more than twenty years of research to show that emotionally agile people are not immune to stresses and setbacks. The key difference is they know how to gain critical insight about situations and interactions from their feelings, and use this knowledge to adapt, align their values and actions, and make changes to bring the best of themselves forward.

  • Title: Emotional Agility: Get Unstuck, Embrace Change and Thrive in Work and Life
  • Author: Susan David
  • ISBN: 978-0241254929
  • Year: 2016
  • Publisher: Penguin Books
DIGITAL TRANSFORMATION

 

Daniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital.

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

  • Title: Building Digital Culture: A Practical Guide to Successful Digital Transformation
  • Author: Daniel Rowles & Thomas Brown
  • ISBN: 978-0749479657
  • Year: 2017
  • Publisher: Kogan Page
ACCOUNTING & FINANCE

 

This will be the first book to explain why blockchain technology – a truly open, distributed, global platform – will fundamentally change what we can achieve online, how we do it, and who can participate. Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. Blockchain Revolution is the business leaders’ playbook for the next decade and beyond.

  • Title: Blockchain revolution: how the technology behind Bitcoin is changing money, business and the world
  • Authors: Don Tapscott & Alex Tapscott
  • ISBN: 978-0241237854
  • Year: 2016
  • Publisher: Penguin Books
SALES MANAGEMENT

 

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

  • Title: Social Selling: Techniques to Influence Buyers and Changemakers
  • Authors: Tim Hughes & Matt Reynolds
  • ISBN: 978-0749478018
  • Year: 2016
  • Publisher: Kogan Page
PEOPLE MANAGEMENT & LEADERSHIP

 

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. In this book, he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.

  • Title: Pre-suasion: a revolutionary way to influence and persuade
  • Author: Robert Cialdini
  • ISBN: 978-1473519343
  • Year: 2016
  • Publisher: Cornerstone
ENTREPRENEURSHIP

 

The Entrepreneur’s Garden is an insightful and compelling book exploring the nine essential relationships that business owners need to master to be successful while keeping and growing their passion for what they do. The story follows an entrepreneur named Sally who started her own business. While things begin well, she soon finds herself grappling with growing her company. Realizing that she needs to change her approach or give up on her business reaching the next level, she sets her intentions on finding a mentor. Sally meets Dee, who enters her life as a mentor just when Sally needs it the most. Dee is a successful entrepreneur and believes in sharing how she learned to keep her businesses running smoothly while pursuing other things that were important to her. She points out to Sally that by concentrating on nine key relationships, she can surpass her dreams…and have fun doing it.

  • Title: The Entrepreneur's Garden: The Nine Essential Relationships To Cultivate Your Wildly Successful Business
  • Author: Divya Parekh
  • ISBN: 978-0997823011
  • Year: 2016
  • Publisher: DP Group
OPERATIONS & SUPPLY CHAIN MANAGEMENT

 

Professor Klaus Schwab has been at the centre of global affairs for over four decades. He is convinced that we are at the beginning of a revolution that is fundamentally changing the way we live, work and relate to one another, which he explores in his new book, The Fourth Industrial Revolution. Schwab puts the most recent changes into historical context, outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and suggests ways to respond. At the heart of his analysis is the conviction that the Fourth Industrial Revolution is within the control of all of us as long as we are able to collaborate across geographies, sectors and disciplines to grasp the opportunities it presents.

  • Title: The Fourth Industrial Revolution
  • Author: Klaus Schwab
  • ISBN: 978-1524758875
  • Year: 2017
  • Publisher: World Economic Forum

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