Summer Reading

Still looking for the right book on the beach or by the pool? Vlerick’s annual summer booklists make it easy to find great books you will enjoy during summer. Consider Be inspired by the books our notable Vlerick professors will take with them on holiday!



‘Mobilized: An Insider’s Guide to the Business and Future of Connected Technology’ gives a clear, concise, and simple explanation of the mobile revolution. Moatti sets out and explains the information extremely clearly which makes it perfect for anyone interested in the mobile revolution. More than a book on technology, this is a book about human nature and what matters most to us. Still, both IT and marketing professionals will be surprised by the loads of useful information the author shares. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. SC Moatti, who was an executive at Facebook and Nokia, gives businesses and professionals simple ways to thrive in this modern day ‘gold rush’.

Steve Muylle

Steve Muylle will dive into 'Mobilized: An Insider's Guide to the Business and Future of Connected Technology' by the pool.

  • Author: SC Moatti
  • ISBN: 978-1626567405
  • Year: 2016
  • Publisher: Berrett-Koehler Publishers


‘Boss Life – Surviving My Own Small Business’ is a prize-winning book. Paul Downs paints a portrait of his own business, complete with honest reflections on failures and shortcomings. The book is a fascinating look into the intricacies of running a business, from dealing with employees to negotiating with vendors, the roller-coaster ride of sales and the challenges of customer-service. Downs always remains keenly aware that every small business, no matter the product it makes or the service it provides, starts with people.

Miguel Meuleman

Miguel Meuleman will take BOSS LIFE: SURVIVING MY OWN SMALL BUSINESS' to the beach.

  • Author: Paul Downs
  • ISBN: 978-0399172335
  • Year: 2015
  • Publisher: Blue Rider Press


‘Discover Your True North’ is the best-selling leadership classic that enables you to become an authentic leader by discovering your True North. Originally based on first-person interviews with 125 leaders, this book instantly became a must-read business classic when it was introduced in 2007. Now expanded and updated to introduce 48 new leaders and new learning about authentic global leaders, this revisited classic includes more diverse, global, and contemporary leaders of all ages. This book is the gold standard for people of all ages who want to learn the art of authentic leadership. The author’s practical exercises give you the tools to identify and develop your own leadership qualities.

Katleen De Stobbeleir

Katleen De Stobbeleir will read 'DISCOVER YOUR TRUE NORTH' this summer.

  • Author: Bill George
  • ISBN: 978-1119082941
  • Year: 2015
  • Publisher: Jossey-Bass 


One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you’ll achieve extraordinary results. Deep work is the ability to focus without distraction on a cognitively demanding task. In the first part of this book, Cal Newport makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. The second part offers techniques to maximise deep work and minimise shallow work.

Dirk Buyens

Dirk Buyens will will recharge his batteries by reading 'DEEP WORK: RULES FOR FOCUSED SUCCESS IN A DISTRACTED WORLD' this summer.

  • Author: Cal Newport
  • ISBN: 978-1455586691
  • Year: 2016
  • Publisher: Grand Central Publishing


The era of doing things in the same way decade after decade is over. Organisations are confronted by external change and the urgent need to change themselves. Innovation is nothing less than a matter of corporate survival. By creating three boxes that a company ought to concentrate on when it is trying to pilot its way into the future, the author Prof Govindarajan may enable its leaders and workers to think outside the box their normal experience traps them in. The Three-Box-Solution is essential reading for any senior executive leading a successful company with a proud history.

Walter Van Dyck


  • Author: Vijay Govindarajan
  • ISBN: 978-1633690141
  • Year: 2016
  • Publisher: Harvard Business Review Press


Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.
The authors' new research provides understanding of the consumer psychology and behaviour of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.

Frank Goedertier

Frank Goedertier has put 'How Cool Brands Stay Hot. Are you ready for Generation Z?' in his luggage.

  • Author: Joeri Van Den Bergh and Mattias Behrer
  • ISBN: 978-0749477172
  • Year: 2016
  • Publisher: Kogan Page


Supply chains – logistics, transportation, and shipping – have been around throughout history, but never before had the supply chain been such an integral part of business. In his book ‘The Power of Resilience’ Yossi Sheffi does a great job of explaining why that transformation has taken place and the implications for doing business in the twenty-first century with the speed of challenges and risks facing our supply chains today. A brilliant book that should be read by all business readers in order to capably manage risks and create growth in the new global economy.

Robert Boute


  • Author: Yossi Sheffi
  • ISBN: 978-0262029797
  • Year: 2015
  • Publisher: The MIT Press

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