Strategic IP Management

[Description] [Modules] [Faculty]

Leverage your intellectual property assets

In this Strategic IP Management programme, participants learn how to make optimal use of their IP assets. IP is important for many companies and should be used to support their competitive strategy. The right use of intellectual property can lead to the creation of a high-level product or service, higher profits, lower costs, expanding product lines and anticipation of market and technology shifts.

Added value for you and your organisation

• Gain state-of-the-art knowledge about the offensive and defensive use of Intellectual Property to support their competitive strategy.
• Gain insights into obtaining, maintaining and valorising IP-rights.
• Learn to analyse their freedom to operate – or how their idea can be, or already is, protected.
• Learn how using IP actively can provide a competitive advantage to capitalise on new market opportunities, attract financing and position their company as an ‘open innovator’.

For whom?

This programme is designed for experienced entrepreneurs and executives in technology-based corporations.

This program is ideal for:

• Business Development Managers
• R&D Managers
• Project Leaders
• TTOs
• Researchers

Participants should have at least 3 years work experience.

Our approach

We use an integrated interdisciplinary approach that combines a faculty of leading academics, each recognised as an expert in his or her field, with guest speakers, each sharing their vision and real-life experience.

Programme

The programme comprises the 6th module of the Executive Master Class in Innovation & Entrepreneurship.