Modules Product Management
[Description] [Modules] [Faculty] [Testimonials]
Module 1: Strategic product management
- Discovering and responding to real consumer needs
- Creating a balance between consumer needs and expectations from product development and R&D
- Mapping your own context: know what you’re in for when launching new products or services
- Product life cycles and portfolio management
Module 2: Creating a winning value proposition
- 7 Essential questions when developing a value proposition
- Implementing your value propositioon
- Developing the right message
Module 3: Speed to market or speed up the market?
- Drivers behind market acceptance of new products and services
- Forecasting the market: when is the great breakthrough due?
- The origins of new categories and barriers to customer adoption
- Is it important to be first? Or rather to be better?
- Is the first one on the market also the first one to fail?
- Choosing the right timing to launch a new product
Module 4: Strategic pricing and timing of your product launch
- ‘Eat or be eaten’: the role of cannibalisation
- Market segmentation and product line management
- The impact of pricing as a marketing tool
Module 5: Taking new products to market
- The 4 Ps revisited with a view to launching new products or services
- The role of social media in the marketing mix
- Smart selection of distribution channels
- The role of the sales team in marketing new products
- Building partnerships that create value
Module 6: The product manager as interface
- Becoming a true project/product champion
- The product manager as linking pin between R&D and sales during product development
- Creating buy-in within the organisation
Module 7: The big picture: competitive market strategies
- The product manager as strategist: strategically positioning new products in the market
- Fully leveraging your competitive advantage in the market