Innovation is at the top of corporate agendas. Yet, innovation remains a
challenge. Companies struggle to remain leaders in their markets, often ceding
leadership to industry outsiders. It’s often difficult to find the right balance
between entrepreneurial and corporate approaches to innovation.
The Executive Master Class in Innovation & Entrepreneurship
(EMCIE) turns participants into Innovation Champions – capable of
converting inventions into successful businesses and designing and managing
their organisations for innovative performance.
Added value for you and your organisation
You learn all about innovation management at the strategic, organisational
and operational levels.
You formulate and implement innovation strategies in established
organisations.
You convert innovative ideas into full-grown concrete business proposals.
You gain a critical analysis framework and a practical set of tools for
assessing the potential of innovative projects, selecting them, and tracking
their progress.
You steer innovative change within your organisation.
For whom?
This Executive Master Class is an advanced management programme designed for
all who are concerned with creating and transforming new
businesses.
The programme is ideal for:
Business development managers
R&D managers
project leaders of innovative projects
TTOs
Scientific researchers
Owners-managers
Participants should have at least 3 years work experience.
Anyone who meets this condition, will be invited for an intake
interview.
Our goal is to have the participants represent a rich diversity of businesses
and thus bring a wealth of experience to the programme.
An integrated interdisciplinary approach, combining a
faculty of leading academics, each recognised as an expert in
his or her field, with guest speakers, each sharing their
vision and reallife experience.
Practical exercises, including case studies and
(computer-game) business simulations, for you to apply the new concepts and
techniques and to discuss your findings in class.
An extended Entrepreneurial Innovation Boot Camp format,
turning your innovative idea into a business proposition.
In-company innovation projects, coached by our faculty
members and business experts, giving you the opportunity to put into practice
the conceptual and practical knowledge you’ve gained during the programme.
Programme
The Executive Master Class in Innovation & Entrepreneurship is an
intensive, part-time, modular programme organised around two consecutive
tracks:
Track 1 - Entrepreneurial Innovation: following an extended
version of our proven Vlerick Entrepreneurial Boot Camp approach, participants
leave the Entrepreneurial Innovation Track with the skills necessary to defend
an innovative, possibly technology-based, idea before a critical investor
audience – skills that should be mastered by entrepreneurs and corporate
intrapreneurs alike.
Track 2 - Corporate Innovation Management: the
Corporate Innovation Management Track trains participants in state-of-the-art
corporate innovation methods, Intellectual Property (IP) management and
organisational designs for innovation. Participants will also leave with a clear
understanding of the climate and culture conducive to innovation, and they’ll be
able to lead their business units through game-changing business model
transformations.
You can start the programme on 20 March 2012 (starting with track 2) and
complete in January 2013, or on 16 October 2012 (starting with track 1) and
complete in June 2013. Both tracks can also be taken separately.
